10 Landing Page Hacks That Will Increase Your ROI

Ghost allows you to inject code into the top and bottom of your theme files without editing them. This allows for quick modifications to insert useful things like tracking codes and meta tags.

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10 Landing Page Hacks That Will Increase Your ROI

Landing page optimization is one of the best ways to increase the performance of your PPC marketing campaigns and maximize your ROI.

Below are some techniques that will have an immediate impact on your conversion rates.

10. Keep the Messaging Between Ads and Landing Pages Consistent

If there’s a disconnect between what the ad promises and the landing page delivers, you may as well have a broken URL in your ad for all the good it will do.

When the landing page matches the ad perfectly, the result is a predictable and relevant experience for the user.

Keep your messaging consistent! This is also important from a visual perspective.

9. Radically Change the Sign-Up Flow of Your Landing Pages

Small optimizations make for small results.

Changing button colors and font kerning might feel like you’re moving the needle, but in reality, you’re wasting time and missing out on opportunities for huge conversions.

To see big results, you have to make big changes, and radically adjusting the sign-up flow of your landing pages is one of the biggest changes you can make.

8. A/B Test the Position of Forms on Landing Pages

A lot of focus too much on landing page forms themselves but far fewer consider where those forms should be.

I recommend testing the positioning of landing page forms on your pages to see considerable gains in conversions.

7. Make Your Landing Page Forms Mobile-Friendly

Mobile ads are so effective because they appeal to consumers’ desire to buy something right now, which means your mobile landing pages – and their forms – need to make it as easy as possible for them to convert while they’re on the go.

It’s all about the user, remember? By making their journey as easy as possible, you’re giving prospective customers what they want. This, in turn, is likely to make them go the distance and convert.